FAY BEAUTY was established in 2018 to appreciate all skin colors with plant-based ingredients sustainably sourced from Africa to nourish and revitalize your skin. Our products are carefully made by combining the goodness of natural ingredients with a passion for promoting self-care and embracing your skin’s natural beauty. All products can be used independently or as a part of an already existing skincare routine.  

FLORA DENUTSUI, FOUNDER

Our Mission

Our mission is to bridge the gap between old skincare traditions and modern formulations to give you a skincare experience beyond surface beauty. We’re dedicated to harnessing the natural beauty of Africa while empowering women and preserving our planet. Through ethically sourced shea butter from Ghana’s northern region, we create sustainable beauty solutions that uplift communities and celebrate the richness of our heritage.