Our Story

FAY BEAUTY was established in 2018 to appreciate all skin colors with plant-based ingredients sustainably sourced from Ghana to nourish and revitalize your skin. Our products are carefully made by combining the goodness of natural ingredients with a passion for promoting self-care and embracing your skin’s natural beauty. All products can be used independently or as a part of an already existing skincare routine.  

FLORA DENUTSUI, FOUNDER

Our Mission

At Fay Beauty, we blend African skincare traditions with modern, minimalist formulations for luxurious yet effective skincare. Rooted in sustainability, we harness pure, plant-based ingredients like Ghanaian shea butter to nourish skin while empowering communities and preserving our planet. With a “Less but Luxe” philosophy, we create skincare that’s simple, effective, and effortlessly radiant.